SOHO Natural Cola is a product that was doomed to fail from the
beginning. Before a consumer even tastes the product, they are already
averse to buying the product.
First, the product is called SOHO Natural Cola. SOHO
refers to a neighborhood in the New York City borough of Manhattan.
Outside of New York, SOHO does mean much, in middle America. To many
people SOHO is associated with poor starving artists like the ones they
saw in the play and movie RENT, SOHO is not associated with high
quality beverages or food. Using SOHO as part of the name might help if
you were marketing the product in New York to help people relate to the
product but this product was launched nationally.
Second, on the front of the can it says in three
different places, the product is made with pure natural cane sugar.
However, the cola still has some high fructose corn syrup as one of the
ingredients. The product misses the segment of the population looking
to get away with high fructose corn syrup and its potentially negative
health affects and misses the segment looking to get away from highly
Third, the size of the can is too big. The can is 23
ounces, which is too big for many people to drink in one sitting. There
is a reason why soda cans are smaller than 23 ounces and the bigger
bottles of soda are in plastic bottles. The product has no
preservatives so it should be refrigerated after opening but there is
no easy way to seal the can so it is susceptible to refrigerator odors
which can adversely affecting the taste of the product. The other
problem with the can is the soda looses its carbonation very quickly
without being able to close the container. The big can does succeed in
drawing attention to it on the store shelf but in practice, the large
aluminum can is not very practical. The product is made by the Arizona
Beverage company, which uses large cans for most of its products but
most of their other products are not carbonated, and therefore the
product loosing carbonation is not a concern.
Fourth, the product was launched around the same time as
the low carb diet fad. People were turning away from products with a
high amount of carbs and with 69 grams of sugar in one can, this
product was high up on the list of products people were trying to
The above are four problems with the product that was
doomed to fail and we have not even mentioned what the product tastes
like. SOHO Natural Cola does not taste like what I would consider cola.
First, you taste a strong vanilla flavor and then you have a very
strong lingering cinnamon aftertaste that does not want to go away.
Cola should have a balance of vanilla, cinnamon and citrus. SOHO
Natural Cola is far from a well-balanced mix of natural flavors.
product is just another attempt for a product that was doomed from the
beginning. The back of the can says the product is a great buy at 99
cents. I got the product for 60 cents at a deep discount closeout store
and even at 60 cents, I will not be buying more nor will I be missing
it when the entire remaining product in existence is consumed or